Early Access Open

One truth across
all retail media

Amazon, Walmart Connect, Criteo — each speaks its own language. RetailNorm normalizes everything into a single comparable view.

Try it free — no signup ↗
AMAZON · 14D
WALMART · 30D
CRITEO · 7D
Normalized14-day last-click baseline
01
0
integrations
CSV upload only. No API keys, no data warehouse, no IT department needed.
02
<20
min
Upload to client report — what used to take 2–4 hours every reporting cycle.
03
1
model
14-day last-click applied across every platform. One source of truth.
04
$200
/mo
Built for agencies of 5–50. Not enterprise pricing. Not a toy.
The problem

You're managing 3 platforms.
Getting 3 different truths.
Making 1 decision.

01

Every RMN measures ROAS differently

Amazon uses 14-day click attribution. Walmart uses 30-day. Criteo uses first-click. Same campaign, three incomparable numbers.

02

Comparison lives in Excel

Hours of manual normalization every reporting cycle. Someone smart doing dumb work — before every client call.

03

Budget decisions made on bad data

Without normalized metrics, you're reallocating budget based on each platform grading its own homework.

How it works
Three steps.
One source of truth.
No data warehouse. No BI team. No three-month implementation. A media planner can be up and running in under 20 minutes.
→
01

Export & upload your CSVs

Go to each platform's reporting tab, export the standard campaign report, and drag it into RetailNorm.

Amazon: Campaign report → Sponsored Products
Walmart Connect: Performance report → last 30 days
Criteo: Stats report → last 7 days
→
02

RetailNorm normalizes everything

One attribution model applied across all three platforms. Every ROAS, every CPC, adjusted to the same baseline.

Walmart 30-day window → truncated to 14d
Criteo first-click → converted to last-click model
All CPCs adjusted for attribution bias
03

Generate the client report

One click produces a PDF with normalized performance, budget reallocation, and an AI-written narrative.

Platform comparison on equal footing
Budget rec: where to move spend for max ROAS
AI narrative paragraph ready to paste into deck
Free — no signup

See it with
your own data.

Upload your platform CSVs. Get a normalized report in 60 seconds. No account needed, no data stored.

Try RetailNorm Free →
Data deleted after report Works with any RMN CSV
app.retailnorm.com/try
CSV
amazon_sp.csv
CSV
walmart_perf.csv
CSV
criteo_stats.csv
Normalized Report
Click to try →
The dashboard
See what you'll
actually use.
Not a mockup. This is the real interface — three views that replace your weekly Excel grind with normalized, actionable data.
◈OverviewKPIs + Truth Gap
⊞PlatformsAttribution Windows
◎CampaignsAll 22 Campaigns
Blended ROAS (norm.)
3.8x
↑ +0.6x vs Q4 2024
Platform avg (raw): 4.4x ↑ inflated
Total Spend
£31.6k
→ on budget
3 platforms active
Revenue (norm.)
£92.4k
↑ +£8.2k vs Q4
vs raw £112k reported
Best Platform
Walmart
4.7x norm. ROAS
↑ underfunded vs Amazon
Platform Performance
RawNormalized
PlatformSpendROAS rawROAS norm.CPC adj.Rec.
Amazon Ads
£20.5k
4.2x
3.6x
£1.71
Hold
Walmart Connect
£8.3k
5.5x
4.7x
£1.56
↑ +22%
Criteo
£2.8k
3.5x
3.2x
£2.33
↓ −15%
Budget Rec. Q2
Same total · Max ROAS
Amazon
Currently £20.5k
£18.6k
−£1.9k
Walmart
Currently £8.3k
£10.1k
+£1.8k ↑
Criteo
Currently £2.8k
£2.5k
−£0.3k ↓
Estimated impact: +£4.2k revenue at same total spend
⚡
The truth gap exposed. Amazon reports 4.2x ROAS. After normalization: 3.6x. Walmart goes from 5.5x → 4.7x — and it's still winning. Now you know where to move budget.
Amazon Ads
Campaign report CSV · 14-day last-click · Baseline model
✓ Baseline
£20.5k
Spend
4.2x → 3.6x
ROAS raw → norm.
£1.71
CPC adjusted
12
Campaigns
−0.6x
Discount
Attribution window
14d ← baseline
30d
Baseline model · No adjustment · All others normalize to this
Walmart Connect
Performance report CSV · 30-day window → truncated to 14d
⚠ 30d → 14d
£8.3k
Spend
5.5x → 4.7x
ROAS raw → norm.
£1.56
CPC adjusted
6
Campaigns
−0.8x
Discount
Attribution window
14d cut-off
30d
Reports at 30 days · Truncated to 14d baseline · Discount factor: 0.85x
Criteo
Stats report CSV · 7-day first-click → extended to 14d last-click
⚠ 7d FC → 14d LC
£2.8k
Spend
3.5x → 3.2x
ROAS raw → norm.
£2.33
CPC adjusted
4
Campaigns
−0.3x
Discount
Attribution window
14d baseline
30d
7-day first-click → Extended to 14d + last-click · Two adjustments applied
⚖️
Every platform speaks a different language. RetailNorm shows you exactly how each window and model gets adjusted — full transparency on every discount factor.
22 campaigns · Sorted by normalized ROAS
CampaignPlatformSpendROAS rawROAS norm.Signal
◎
Every campaign, ranked on equal terms. Filter by platform, sort by normalized ROAS. The signals tell you where to scale, hold, or review — across all your RMNs at once.
Before & after
Without RetailNorm
😮‍💨
2–4 hours per reporting cycleManual export from three platforms, VLOOKUP into a master sheet, apply correction factors from memory.
📊
Amazon shows 4.2x ROAS. Walmart shows 5.5x.Are these real? Which is better? You don't know — they're measured completely differently.
💸
Budget allocated by gut feelOr worse — by whichever platform reports the highest numbers.
😬
Client presentation built in ExcelExported screenshots, pasted into slides, manually formatted. Every. Single. Week.
✓ With RetailNorm
⚡
Under 20 minutes from CSV to reportUpload three files. Review the normalized dashboard. Generate the PDF. Done before the client call.
⚖️
Amazon 3.6x vs Walmart 4.7x — apples to applesSame attribution model, same window, same logic. Now you can actually compare.
↗️
Budget recommendation backed by data"Move £1.8k from Amazon to Walmart — estimated +£4.2k revenue at the same total spend."
📄
One-click branded client PDFProfessional report with normalized data, charts, and AI-written narrative. Differentiates your agency.
"The retailers would have to shake hands and they have no incentive to do that. That problem isn't going away."
Commerce lead, Publicis · On retail media measurement standardization
Why it matters
200+
Retail media networks with
non-standardized metrics
4h
Average time spent on manual
cross-platform reporting weekly
$108B
Retail media ad spend in 2025
with no unified measurement
54%
Of marketers cite limited analytics
as their #1 barrier

Stop comparing
apples to spreadsheets.

Join the waitlist. Free early access for the first 50 agencies.

NO CREDIT CARD · NO COMMITMENT · FIRST 50 GET FREE ACCESS