Analysis, frameworks, and practical guides for retail media agencies navigating the attribution mess.
Amazon, Walmart, and Criteo each use different attribution windows and models. Here's exactly how much they inflate — and what the real numbers look like.
We chose 14-day last-click as our standard model. Here's the data and reasoning behind that decision.
Large agencies build internal measurement tools. Here's how smaller agencies can get the same normalized view without the six-figure investment.
A framework for using normalized ROAS to make defensible budget recommendations to clients across multiple RMNs.