Why we're building this
Retail media is a $108B industry with no unified measurement standard. Every platform — Amazon Ads, Walmart Connect, Criteo — uses a different attribution model, a different lookback window, a different definition of success.
For agencies managing campaigns across multiple networks, this means hours of manual work every reporting cycle. Exporting CSVs, normalizing numbers in Excel, building client decks from scratch. It's smart people doing dumb work.
We built RetailNorm to fix that. One attribution model applied across every platform. One source of truth. One click to generate the client report.
Who this is for
Mid-market agencies with 5–50 people. Media planners and commerce managers who juggle 3–8 clients across 2–4 retail media networks. Teams that are too small to build internal tools but too sophisticated to keep relying on Excel.
What we believe
The industry won't standardize itself. Retailers have no incentive to agree on measurement. The solution has to come from tools that sit on top of the fragmented data and make sense of it.
Simple beats comprehensive. You don't need a data warehouse. You need normalized ROAS and a client-ready report before the call starts.
Agencies deserve better tools. Enterprise platforms charge $3k–10k/month with annual contracts. We're building for the other 90% of the market.
Get in touch
Have questions? Want to be part of our early access program? Email us at hello@retailnorm.com or find us on Twitter/X.